Virtual Touchstone is a complete online marketing system made specifically for sales lead generation purposes.

It tracks clickthroughs on your website, email responses and advertising responses and condenses them all into one database of interested prospects who have been generated from your online marketing.

Not only that, your prospects' activities are tracked across your platform so you can find those red-hot candidates that have been checking you out in more ways than one. For example, the technology links the email addresses of people who have requested information from your business to a cookie, which can then track that email users' clickthroughs and other Web activity.

You can then categorize and assign prospects as appropriate for your company. Pricing for Virtual Touchstone starts at $1999(US) per month and is based on email and site activity.

Their clients are major blue chip firms you've heard of, and their technology is integrated with SalesForce.com.
Category:   Business & Finance > Advertising & Marketing

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Category:   Business & Finance > Advertising & Marketing

Business development executives generate a lot of paperwork. You have strategic alliance documentation, due diligence checklists and PowerPoint presentations up the wazoo. The next time you need a boilerplate agreement, audit or presentation, check out this site, where you will find dozens of free and low-cost Web-based tools and checklists specifically for business development, strategic alliance, executive presentation, due diligence and RFP purposes. For example, you will find a free "Major Account Tracking Spreadsheet" in Excel format, and a "Strategic Master Service Agreement" can be yours for only $4.99(US). The forms and tools are described in detail and user rated.
Category:   Business & Finance > Advertising & Marketing

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Category:   Business & Finance > Advertising & Marketing